No one should have to be hacking through the weeds to figure out your brand. 

In fact, you have 15 seconds or less to communicate your brand or you lose people. If you don’t stay on brand between your platforms and in your messaging you better believe people will be confused and bounce. Yikes!

BUT the power of staying on brand is literally more time with your audience.


In The OnBrand Blueprint, I'll walk through each step you need to apply your branding throughout every piece of content you create. You'll learn exactly how to make your brand seamlessly unique and recognizable across every platform and be able to direct your team on just how to do this.

You know how some people seem so put together on every platform — no matter what?

That’s not art; it’s the art (and a smidge of science) for staying on brand. :)

While it might take some initial, upfront work and organizing, staying on brand will not only save you time, but it will help you show up intentionally and professionally, which means you are being SEEN.

This course is for you if you:

  • Feel all over the place with your branding

  • Aren't sure what it even means to “stay on brand”

  • Stitched together your brand, but it’s not matching up everywhere

  • Have a style guide, but don’t know how to use it

  • Have a brand, but want to tie all the pieces together

If you can see the change when you click between your Instagram, website, forms, or other touchpoints then this could be causing you to lose traction with your audience.

It’s time to take control of your brand and start bringing people in because they see you showing up consistently and intentionally.

This course is your path to do exactly that. The OnBrand Blueprint is the guidance you need to fill in the gaps and stay on brand with every platform, even if they aren’t customizable.

Creating brand consistency can be one of the most powerful tools (beyond branding itself) to impact your bottom line.

Course Overivew

The OnBrand Blueprint

  • Module 1:

    Building Your Brand Assets: The Basics You Need

    First, we'll cover the necessities of what you'll need for your branding to get you started.

  • Module 2:

    Staying on Brand With Your Visuals

    Second, we're going to dive into just how you can stay on brand consistently throughout your entire brand materials by using the visuals that represent your brand.

  • Module 3:

    Staying On Brand in Your Brand Voice

    Then, we'll focus on helping you understand how to create and utilize your brand voice to accurately represent yourself and your brand across your social platforms and in your brand materials.

  • Module 4:

    How to Stay On Brand with Platforms That Don't Always Have Your Brand Elements

    Next, we'll go over how to stay on brand even if your platforms don't have your brand elements like colors or fonts.

  • Module 5:

    The System to Stay on Brand That Works

    Here, you'll learn my systems for how to stay consistent with my branding across any platform easily.

  • Module 6:

    How to Train Your Team with Your Brand

    Finally, I'll show you how to easily transfer the knowledge you've learned throughout this course to your team to ensure that your brand is being represented accurately throughout your platforms and materials.

Bonus templates

No need to reinvent the wheel. I have provided you with easy to use plug and play templates and spreadsheets so you can put your new skills to use right away.

  • Mood Board Template

    $47 value

    A fully customizable mood board template that's ready for you to define your brand. This mood board template also includes a helpful outline for defending all of your image decisions, so you can be sure you're choosing the right images for your brand.

  • Complete Social Media Content Calendar and Posting Strategy

    $200 value

    Finally, get your evenings and weekends back with a content posting system that allows you to batch one month of content at a time! This, combined with your new design skills, will transform how you spend your time.

Price Options: Decide What Works for You

Get instant access to The On Brand Blueprint by choosing a payment plan: pay in full with one payment or split it into two monthly payments.

I’m Bethany McCamish, brand strategist and copywriter.

I'm here to teach you exactly how I create on brand visual solutions and on brand content for clients that helps them to stand out in their niche.

My Story

How I Made the Pivot to Small Business Owner

Before founding Bethany Works®, I spent five years as an English teacher and graphic design instructor building a regionally recognized curriculum. I was putting my BFA degree to work! For more than 7 years I was integrated in the Pacific Northwest arts community running and curating shows that tell a story, all while sharpening my communication skills.

While teaching I took on freelance work as a side hustle and this eventually built the basis for my brand and design studio. I was able to leverage my own brand to build a business so I could quit my job. Now, I get to spend my days combining my favorite things: design and writing. I can't wait to help you on your journey too!


  • Is there a specific start and end date for this course?

    Nope! This course is available for you to purchase at any time, so you can start whenever you're ready and complete it on your own schedule.

  • How long will it take to complete this course?

    This course is self-paced! Take it at your own speed to fit it into your schedule.

  • Can I reach out to Bethany if I have any questions or need some help?

    You absolutely can! I'm always available to my students. You can send me an email at [email protected].

  • What if I start the course, but feel like it’s not a good fit for me?

    Unfortunately, we do not currently offer refunds for courses. However, if you have any difficulty with the course, please reach out to Bethany at [email protected].