The Social Media Managers Branding Lab Is Here to Show You How to Leverage The Power of Design

This course helps social media managers and VAs stop undercharging and finally hit income goals by offering a high ticket service. Learn to leverage the power of design and effective brand strategy to reach new heights in your client metrics and your own business profit.

From the Design Basics to a System You Can Use On Repeat, Everything Is Right Here

During your time in the social media managers branding lab, you will learn:

  • Design principles that stop the scroll

  • How to dive into your clients brand and find a social brand strategy

  • Craft captions that will have people taking action

  • Build a content system for each client in under 2 hours that you can use again and again

  • Source eye catching images and icons that all cohesively work together

  • Create a social guide your clients will swoon over

  • And so much more!

I’m Bethany McCamish, brand strategist and copywriter.

I'm here to teach you exactly how I create visual solutions and focused content for clients who already have a full plate.

My Story

How I Made the Pivot to Small Business Owner

Before founding Bethany Works®, I spent five years as an English teacher and graphic design instructor building a regionally recognized curriculum. I was putting my BFA degree to work! For more than 7 years I was integrated in the Pacific Northwest arts community running and curating shows that tell a story, all while sharpening my communication skills.

While teaching I took on freelance work as a side hustle and this eventually built the basis for my brand and design studio. I was able to leverage my own brand to build a business so I could quit my job. Now, I get to spend my days combining my favorite things: design and writing. I can't wait to help you on your journey too!

Your end result is not only the confidence to raise your rates, but the strategy and system to make it scaleable.

Course Overivew

The Social Media Managers Branding Lab

  • 1

    The Power of Design

    • How Design Can Impact Your Numbers & Allow You to Raise Your Value as A Social Media Manager

    • Your Quick Access to Templates 📂

  • 2

    Design Basics

    • Introduction

    • Color Psychology

    • Knowledge Check: Color Psychology

    • Choosing Colors (Or Understanding Those Your Client Had)

    • Why Your Font Matters & What It Says About You

    • Seeing It In Action: Client Profiles

  • 3

    Branding Basics

    • An Introduction to the Social Media Guidelines

    • Composition

    • Composition: Activity 🖋

    • 🌿Bonus Video! Why Hex Codes Are Essential

  • 4

    Copy That Converts

    • Brand Archetypes

    • Brand Archetypes: Activity 🖋

    • Establishing a Voice/Tone

    • How to Start Building a Brand Voice: Activity 🖋

    • Caption Structure

    • Knowledge Check: Crafting Captions

  • 5

    Crafting a Visual Guideline

    • Introduction

    • Sourcing Your Graphics & Icons

    • The Secret to Finding Images That Go Together

    • Mood Board and Photo Guidelines

    • Using the Templates & Presenting a Mood Board to Your Clients

  • 6

    Putting Together a Content Calendar

    • The Pillars of Content

    • Ideas for Content Pillars: Activity 🖋

    • Adding the Content Pillars to Your Social Guide

    • Transforming Your Content Pillars into a Content Calendar

  • 7

    Leveraging Your Clients Brand

    • Creating Templates to Work From for Content Pillars

    • Finishing Out Your Style Guide with the Templates

    • Creating a Content Calendar Your Clients Will Swoon Over

  • 8

    Marketing Your New Skills

    • Onboarding & Client Experience

Bonus templates

No need to reinvent the wheel. I have provided you with easy to use plug and play templates and spreadsheets so you can put your new skills to use right away (and replicate them for each of your clients!)

  • Mood Board Template

    $47 value

    A fully customizable mood board template that is ready for you to wow your clients with. This mood board template also includes a helpful outline for defending all of your image decisions for your clients, further cementing your expertise.

  • Social Media Style Guide Template

    $200 value

    Create your own social media style guide that clearly lays out your client's style, brand, and overall social strategy in a way that positions you as the ultimate expert.

  • Complete Social Media Content Calendar and Posting Strategy

    $200 value

    Finally, get your evenings and weekends back with a content posting system that allows you to batch one month of content at a time! This combined with your new design skills will transform the service you can provide to clients and transform how you spend your time.

Price Options: Decide What Works for You

Get instant access to The Social Media Branding Lab by choosing a payment plan: pay in full with one payment or split it into two monthly payments.


  • Is there a specific start and end date for this course?

    Nope! This course is available for you to purchase at any time, so you can start whenever you're ready and complete it on your own schedule.

  • How long will it take to complete this course?

    This course is self-paced! Take it at your own speed to fit it into your schedule.

  • Can I reach out to Bethany if I have any questions or need some help?

    You absolutely can! I'm always available to my students. You can send me an email at [email protected].

  • What if I start the course, but feel like it’s not a good fit for me?

    Unfortunately, we do not currently offer refunds for courses. However, if you have any difficulty with the course, please reach out to Bethany at [email protected].